Could WhatsApp’s time for monetization also be drawing near?īecause of Facebook’s bet on businesses using Messenger as the next medium to communicate with their customers, these ads could provide another link between the chat app and the social network. Now the company is doubling down to bring more ways for businesses to reach audiences in more areas besides Instagram and Facebook. In April, Facebook revealed that it was testing sponsored ads. ![]() This isn’t the first set of ads to have reached Messenger. Additionally, conversion data from Messenger will not be used in targeting. A company spokesperson shared that targeting for ads will be similar to ads on the social network and that it won’t be based on your conversations. It’s still too soon to know when this capability will be arriving on Messenger to the public - Facebook has only begun testing it. ![]() Advertisers won’t initiate conversations with users, and any unsolicited chatter will be blocked. Facebook believes its Messenger ads test reflects “a lightweight, relevant, and useful approach to helping people and businesses connect on Messenger.” The company emphasized that those in the test had “complete control” of their experience and can hide or report specific ads through a dropdown menu in the app.
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